Behind the Scenes: Holiday Windows (Part One)

Ruth, our prop and window dresser extraordinaire,
shares the inspiration behind this year’s window wonderlands
Holiday muse: The inspiration—the idea of paper cutouts and Nordic landscapes—initially came from the lighting and home accessory designs of Tord Boontje.

Color story: We liked the idea of a white-on-white window (as opposed to red and green) because we have so much color in the clothes and accessories that we wanted to highlight and not detract from it. We decided to explore wool felt as a material because it’s warm and adds texture in a subtle way.

Season’s planning: Designing for the holidays is very different from designing windows the rest of the year because it requires so much advance planning and coordination. We start developing concepts in early summer!

Design moments: My favorite part of the design process is brainstorming with my super-talented team and pulling inspiration from different sources. The most challenging aspect is staying within budget, but it forces us to get creative!

(image credits: deer, snow, lights, tord boontje 1, 2)
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© 2014 by J.Crew. All Images and materials are copyrighted by J.Crew unless otherwise noted.

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