Behind the Shoot: Flower Making with Confetti System

Nick and Julie, the minds behind New York-based CONFETTISYSTEM, create
the coolest party decorations out of paper. we enlisted their help for a recent
Style Guide shoot and sat down to talk design inspiration and perfectionist tendencies.

Our set design team recently collaborated with paper-wielding wizards Nick Andersen and Julie Ho of CONFETTISYSTEM, who have been working with J.Crew since 2010.

Nick and Julie, both Martha Stewart Living alums, work out of their New York studio where each design is meticulously crafted by hand. (We’re perfectionists, obsessed with building and refining,” Julie says.) In the case of the flower garlands they designed for J.Crew, two days were spent creating more than 200 individual flowers and leaves for each strand. They worked with our set design director, Tracy, to carefully select the tissue-paper color based on the wedding and party dresses used in the shoot. “We’re really inspired by simple materials,” says Julie. “In the end, we just really want people to have fun with what we create.”

Next month, look for flower garlands by CONFETTISYSTEM in the store windows of our bridal boutique at 91 Fifth Ave in New York City. Shop our full weddings and party collection here.

 

Notes
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