Studio Tour: Knot & Bow™
Erin Ozer started this small stationery and gift-wrapping company out of her apartment in Gowanus, Brooklyn, with just an IKEA countertop in her living room. Now with a slightly bigger studio space nearby and a growing business, she boxed up her latest assortment for J.Crew as we paid her a visit one afternoon.
Erin, photographed in her Gowanus workspace, wears a Collection cashmere sweatshirt in heather acorn.
Fit to Be Tied
After having her first son, Erin left her job at Columbia University and wanted to pick up a project that she could do out of her apartment and that would keep her busy. “When I was thinking about what kind of business to start, I found myself more interested in the packaging—the tags, twine and paper,” she says. After identifying a hole in the market for bundles, she started Knot & Bow with simple tools for gift wrapping: kraft paper tags, heart-shaped stickers, bakers’ twine. The line has since expanded to include cheeky engraved pencils and confetti bombs, and the brand will soon introduce printed wrapping paper.
That’s a Wrap
“While I spend much of the day behind a computer, I love taking a break and assembling products when I can,” she says. As for the neon tags that J.Crew is carrying, Erin spends time dreaming up many uses for them: “They’re cute tied around Mason jars, or around the handle of a basket, to organize. We’ve used them as place cards too. Around the holidays, I love them tied to simply wrapped baked goods.”
The crew puts one of Knot & Bow’s confetti bombs to the test.
(Erin, center; husband Chris, left; and colleague Whitney, right.)
Photography by Bryan Derballa.
To shop the Knot and Bow tag set, click here