Off the Wall

Ruth, our prop and window dresser extraordinaire,
shares a look at our new installation by artist Christopher Bettig
Recently our Rockefeller Center store went though a much-needed face-lift. We were faced with what to do with the massive two-story-high wall that previously had a pair of sconces smack-dab in the middle. Sconces removed, we now had a blank slate and the opportunity to create something that really made use of the height. Enter artist Christopher Bettig, a Los Angeles-based artist and founder of the Mountain Label Design Studio. I had seen one of Chris’s installations made of salvaged wood and was really drawn to his aesthetic. He was psyched to be working with us and despite the record-breaking heat wave in New York City that week and working amid what was still a construction site, he created this beautiful piece. Thanks, Chris. We couldn’t be happier!

Check out the artist’s video of the installation here.

(post by Ruth Parsons)
Notes
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  9. grownupteenager reblogged this from jcrew and added:
    maybe i’ll spend my first paycheck here, so i can check
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  14. 101artave reblogged this from jcrew and added:
    Installation piece - SO CRAZY AWESOME!!!
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  17. citybrightlights reblogged this from jcrew and added:
    Rockefeller Center is one of my favorite places to shop in NYC. I love that all of my favorite stores have HUGE...
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  19. gemmifer reblogged this from jcrew and added:
    work two blocks away from this location,...renovation is subtle in some aspects, but...
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    I missed you Rockefeller Center Jcrew…

© 2014 by J.Crew. All Images and materials are copyrighted by J.Crew unless otherwise noted.

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