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02/15
Highlight Reel: Jenna Lyonsin between putting the finishing touches on our own fall presentation, Jenna made the time to show her support for the likes of CFDA/Vogue Fashion Fund finalists SUNO and Wes Gordon, as well as dear friends Maria Cornejo and Joseph Altuzarra, by attending their shows. here, a closer look at her last few action-packed (and snow-dusted) days.
Photography by Bryan Derballa.Explore more behind-the-scenes action from New York Fashion Week here. -
10/17
Nick and Julie, the minds behind New York-based CONFETTISYSTEM, createthe coolest party decorations out of paper. we enlisted their help for a recentStyle Guide shoot and sat down to talk design inspiration and perfectionist tendencies.
Our set design team recently collaborated with paper-wielding wizards Nick Andersen and Julie Ho of CONFETTISYSTEM, who have been working with J.Crew since 2010.
Nick and Julie, both Martha Stewart Living alums, work out of their New York studio where each design is meticulously crafted by hand. (We’re perfectionists, obsessed with building and refining,” Julie says.) In the case of the flower garlands they designed for J.Crew, two days were spent creating more than 200 individual flowers and leaves for each strand. They worked with our set design director, Tracy, to carefully select the tissue-paper color based on the wedding and party dresses used in the shoot. “We’re really inspired by simple materials,” says Julie. “In the end, we just really want people to have fun with what we create.”
Next month, look for flower garlands by CONFETTISYSTEM in the store windows of our bridal boutique at 91 Fifth Ave in New York City. Shop our full weddings and party collection here.
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09/23
this month, we took to the vibrant streets of Tokyo, Japan. in between
shots, our crew managed to squeeze in a spot of souvenir shopping…
Sushi-shaped candy: “I brought these back as a cute gift for my coworkers.
Love the whimsy and tongue-in-cheek quality they have.
And, as with everything else in Japan, the packaging is just exquisite.”
—Gayle, head women’s stylist
Tenugui: “These are hand-dyed cotton cloths called tenugui. They feature
traditional Japanese patterns, and people in Tokyo use them for anything
and everything—gift wrap, headbands, lunch boxes, you name it.”
—Brian, crewcuts prop stylist
Handmade brushes: “I bought these handmade brushes in a tiny store in
the Asakusa neighborhood. You can find all sorts of traditional
Japanese items there, from makeup worn by Kabuki actors to
horsehair toothbrushes like these.”
—Allison, associate stylist
Soy sauce bowl: “This beautiful soy sauce bowl comes from a store called
Pass the Baton, which sells used items and traditional Japanese goods.
All the used pieces have a tag telling the story of where they come from and
their past owner—a really unique and personal touch.”
—Allison
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09/15
a sneak peek at the pre-presentation action
(All photos courtesy of Bryan Derballa) -
09/12
while our presentation may have felt like it was over in a New York
minute, it took weeks of planning (not to mention late-night coffee
runs). here’s an exclusive look at how our team pulled it all together…
Our head women’s designer, Tom, and head women’s stylist, Gayle,
carefully deliberated over the looks for each model (then tucked
and pinned them to fit flawlessly).
Graphic florals, stripes, and denim—aka instant outfit perfection.
Our make-up artist tried out different eye and lip combos to perfectly compliment
this season’s palette. (Stay tuned for our tutorial on how to do the look yourself!).
The designers and stylists chat fashion week, and create their own “J.Crew front row”.
The model board, where each look is paired with the just-right girl.
The calm before the storm in our presentation space at Lincoln Center. -
08/22
we shot this month’s crewcuts catalog at the historic Brooklyn
Botanic Garden in New York and dug up some artful inspiration
from their archives while we were there
Left: The funny photo that caught our stylist’s eye (it was taken in 1923 for a popular
children’s magazine).
Right: The pose it inspired for our September catalog.
VIST OUR SITE TO SEE MORE SHOTS FROM OUR SHOOT > -
06/28
to create the props for the crewcuts pages of our July Style Guide, our set
designers turned to their inspiration library—and came across a book of
drawings from Swedish artist Olle Eksell. the finished product? a
larger-than-life cityscape that’s the perfect backdrop for our colorful collection.
visit crewcutkids.com to check out the rest of the shoot > -
05/10
our stores are filled with sparkling surprises—just ask our visual guru,
Glenn, who sources quartz crystals for the jewelry displays. we sat down with the
interiors expert to learn more about these gorgeous gems.
“Most of the quartz we use comes from Brazil—I think this part of the world produces the nicest specimens.* They form over thousands and thousands of years and come in a variety of colors like pink, purple and yellow. The color of the crystal depends on the environments to which it is exposed.”
*Hint: You can buy them at ABC Home!
“We wanted to use a mix of clear and smoky quartz for our jewelry cases. They provide a neutral background for our colorful pieces and allow us to really stage each item. Also, they’re totally beautiful!” -
05/08
our May crewcuts catalog has finally hit mailboxes—and it’s
earning major props.* we sat down with our star set stylist, Tracy,
to talk blueprints, building blocks and the artist behind the design.
*yes, that pun was intended.
“Throughout his career, Italian artist Enzo Mari published these blueprints so that people could create their own pieces based on his framework. He suggested using two-by-two lumber because it’s really affordable and accessible.”
Getting started:
“Mari was all about rational design—he wasn’t interested in creating anything flashy or over-the-top. He was really intrigued by self-assembly and simple shapes. Nothing too fancy.”
The finished product:
“It was such a fun shoot! We followed his instructions while adding our own twists—I was inspired by the kind of furniture you’d find in a French primary school. The entire set was an homage to Mari: the walls, the floorboards and the chairs. I think we really let our imaginations guide us.”Visit crewcutkids.com to check out the rest of the shoot >
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