Behind the Design: Dutch Floral Print

Our head women’s designer, Tom Mora, on the Dutch master paintings that inspired our own similarly moody floral print. Read more here.

Behind the Design: Dutch Floral Print
Our head women’s designer, Tom Mora, on the Dutch master paintings that inspired our own similarly moody floral print. Read more here. Behind the Design: Dutch Floral Print
Our head women’s designer, Tom Mora, on the Dutch master paintings that inspired our own similarly moody floral print. Read more here.
Behind the Design: Dutch Floral Print
Our head women’s designer, Tom Mora, on the Dutch master paintings that inspired our own similarly moody floral print. Read more here. Behind the Design: Dutch Floral Print
Our head women’s designer, Tom Mora, on the Dutch master paintings that inspired our own similarly moody floral print. Read more here.

Behind the Scenes: In Full Bloom

we love it when things come full circle: our set director Tracy began painting after being inspired by the flowers she handpicks for our weddings & parties shoots. so, it was only a matter of time before we featured her signature floral paintings in one of our own shoots—this time, as a backdrop in our latest Style Guide.
Behind the scenes photography by Bryan Derballa.

To read about our afternoon spent in Tracy’s Williamsburg studio, click here. Last spring we went flower shopping with Tracy. See more from our visit here.

To shop our weddings & parties collection, click here.

Summer Reading: LA Edition

because our love affair with California is never ending…
To see women’s designer Tom Mora’s collection of coffee-table books, click here.

Out & About with Outdoor Voices™

we’re firm believers that good-looking gear will motivate us to get up for a 6:30am run. we met up with Tyler Haney, the founder of Outdoor Voices, for a quick tour of her Flatiron studio and then some sweat-inducing yoga moves out in Central Park.
Tyler, photographed in Central Park, wears an Outdoor Voices hoodie in heather ash grey
and leggings in black.

When Outdoor Voices founder Tyler Haney graduated from design school in New York, she found that she was still looking for a line of activewear that she really loved. “I’m a jogger, swimmer and yoga-er so I certainly wanted performance fabrics but also simple and elegant designs,” explains the Colorado native. And so Outdoor Voices was born, an easy-to-wear line that uses the best technical fabrics in the business but also channels the unique tastes of its founders—pared-down illustrations of dancers, abstract paintings of swimmers and even energy crystals. “Our main inspiration is the body and the many beautiful shapes it can make,” says Tyler.

At the heart of Outdoor Voices is a belief in the importance of getting, well, outdoors—so we asked Tyler to invite a couple of her friends (her business partner Andrew Parietti, Naomi Shon, a photographer, and Chuck Grant, who recently received her yoga teacher certificate) to do a little impromptu yoga in Central Park. “I’m all about fitness and sociability,” explains Tyler. “At OV we always say ‘Doing things is better than not doing things.’” In fact, it’s her friends who test the clothing and give feedback based on the needs of their own active lifestyles. “We always encourage bending, folding, jumping, extending, twirling,” she says.
“Anything that looks cool (and feels great) goes.”

Special thanks to Tyler Haney, Andrew Parietti, Naomi Shon and Chuck Grant.

Photography by Bryan Derballa. Makeup by Imane Fiocchi and hair and grooming by Melisande Page, both for Beauty Exchange NYC.

To shop our entire assortment of Outdoor Voices™, click here.

What to Pack For: A Trip to Tokyo

We asked Michael Saiger, the creator of Miansai—the nautical-inspired accessory line responsible for making “man jewelry” socially acceptable—what he’s packing for his next inspiration trip to Tokyo (which includes an expedition to the city’s famed fish markets).

Are you a last-minute packer or plan-ahead packer?
I’m a last-minute packer; I literally pack two minutes before I head to the airport. I’m notorious for missing flights or changing them at the last minute. I think it’s genetic because my mother does the same thing.

Anything you won’t travel without?
On long flights, I have to have my Bose noise-cancelling headphones, but aside from that, I’m pretty easy. My carry-on, and probably the most utilitarian item I own, is a vintage Swiss WWII backpack. It’s been with me from hikes in Patagonia to all-day meetings in Japan.

Favorite travel companion?
My girlfriend, Camila. She is always down to do anything, whether it’s a three-day hike or crazy day in the city.

Any tips for surviving the long flight?
Stay hydrated, watch a good movie and dress comfortably—but not like you’re going to the gym.

What do you like most about traveling to Tokyo?
Every time I go, I’m always amazed by how polite the Japanese are—it makes traveling there that much easier. I also love the Japanese fashion sense. Everyone is super fashion forward; they’re not afraid to try new trends or express themselves through their unique style. That goes for women and men! Honestly, when I walk down the street, it’s crazy how many more men’s stores there are than women’s.

What’s the story behind the above photo?
This is one of our most iconic bracelets, which I left on a wish tablet at the Meiji Shrine in Tokyo. People come from all over the world to visit the temple and handwrite prayers on wooden boards hoping they’ll be answered. I am always inspired when I travel, and different elements from my experiences abroad often translate into the design aesthetic of Miansai.

Any favorite local spots you could suggest to us?
The view from BelloVisto bar, the rooftop bar at the Cerulean Tower Hotel, is amazing. My absolute favorite place for sushi is Matsuei. For breakfast, I love Orimine Bakers. They sell a puff pastry with powdered sugar on top that I eat every morning when I’m in Tokyo.

Where do you go in Tokyo for design inspiration?
The fish markets in Tokyo are incredibly inspiring for me when designing new collections. I love to wake up early, walk down to the market around dawn and see the boats coming in and unloading huge bluefin tuna. A lot of the Miansai design elements are very nautical, so seeing all of the fishing hardware around the market gets my creative juices flowing. On my most recent trip, I saw a new hook that was really cool—so maybe you’ll see a new hook design in the future!

Where are you hoping to go next?
I’m thinking Thailand or Greenland for my next vacation.

Meet…The Ropes™

bracelet designer Shana Ready popped down from her home in Cape Elizabeth, Maine, to talk nautical inspiration and give us a quick tutorial on how she puts together her handmade lanyard bracelets.

Shana always dreamed of being a designer, but after attending the Rhode Island School of Design and working as a fashion designer in New York, she found herself drawn back to her home state. Surprisingly, it was when surrounded by the natural beauty of Maine that she finally found the inspiration she was looking for. “In Maine, inspiration is less obvious, it needs to be sought out,” says Shana. She ended up creating her first bracelet styles while playing around with her husband’s lobster gear. Soon after, friends started placing their orders.
Shana makes all her jewelry by hand in a studio overlooking the ocean—so she’s never far from her original inspiration. That’s true of her materials too, which she sources locally from the area, like the authentic dock line used for tying up boats and marine hardware. As for the pop of neon orange used in some of the bracelets? It’s inspired by the buoys she’d see out on the water. “I think there is enormous beauty in utility,” she says.

Special thanks to the Lobster Joint.

Photography by Bryan Derballa. Makeup by Imane Fiocchi and hair by Melisande Page, both for Beauty Exchange NYC.

To shop our entire assortment of The Ropes™ bracelets, click here.

Garments for Good: A Hydrating Tee

drinking more water is one of the easiest things you can do for your health—a point that’s at the heart of Drink Up, an initiative started by the Partnership for a Healthier America (PHA). it’s a cause that’s important to the parents in our office too, so our team designed a special graphic tee to show our support. we sat down with PHA’s chief marketing officer, Drew Nannis, to learn more (and to brush up on a few of our water facts).
Tell us about your motto, “You are what you drink.”
PHA wants to make it easier for parents and their families to make healthier choices. Some of our work involves inspiring healthy behavior change, and Drink Up does just that. One of the easiest ways to be a little healthier every day is to drink more water—after all, you are what you drink and when you drink water, you Drink Up.

How did First Lady Michelle Obama get involved in Drink Up?
The First Lady is PHA’s honorary chair—and she continues to support Drink Up. The program is really the result of a collaboration between the entire water community—from bottles and bottlers to taps and filters and now fashion too! (Visit to learn more.)

How has social media played a role in what you’re doing?
Social media has been such a key part of Drink Up. We started with the hashtag #drinkH2O and added #spreadthewater this spring. It has resulted in tremendous participation, with Instagrammers across the country (including celebrities like John Legend and James Franco) uploading photos of themselves hydrating.

To learn more, check out Drink Up here, and check out #drinkH2O and #spreadthewater on Twitter and Instagram.

To shop our kids’ crewcuts for Drink Up tee, click here.

Slip-Ons with (Surprising) Street Cred

meet Mordechai Rubinstein, creator of the street-style blog Mister Mort and chronicler of the unconventional style choices of everyday guys, like the Birkenstock Boston®.
Mordechai, photographed in SoHo wears a pair of Birkenstock for J.Crew Boston clogs.

You seem to be a big fan of the Birkenstock Boston both for yourself and for guys on the blog. What’s the draw?
It’s what my friends and I wear after surfing, when you want to slip into something that could take you through the rest of your day.

How do you wear your Bostons?
I usually wear them with vintage military chinos or BDUs (Battle Dress Uniform; cargo pants), something with a roomier leg that I can roll up if I want to. I’ve been seeing other guys wearing them with slim sweatpants and cropped, cutoff denim though.
What’s the best way you’ve seen Bostons worn on the street?
A while ago, I saw someone wearing a pair with a really classic wide-striped flannel suit and a big hat in the middle of winter. The whole thing looked very cool and surprising. That’s kind of what started it for me.

Recommendations on when to pull them out?
Really anywhere except your wedding. I treat mine like I imagine other guys treat their leather loafers: the shoes you naturally go to when you’re on your way out the door.

Photography by Bryan Derballa.

To shop the Birkenstock® for J.Crew for Boston Clogs, click here.

Yes, You Need to Hand Wash Your Cashmere (Don’t Dry Clean!)

contrary to popular belief, dry cleaning cashmere can actually be bad for the life of your sweater. the toxic chemicals used in dry cleaning can break down the fibers, and deodorant may cause discoloration. turns out, you should really be hand washing cashmere (it’ll be much softer too), so we asked Gwen Whiting and Lindsey Boyd from The Laundress for their advice. here, they break it down for us…
De-pill delicate knits using the The Laundress New York® for J.Crew sweater comb by stroking firmly in one direction.
Use The Laundress New York for J.Crew collars & cuffs stain bar to tackle any stains or areas that trap odor.
Fill a washbasin or sink with cool water and add two capfuls of The Laundress New York for J.Crew cashmere wash. Submerge the sweater and make sure it is evenly soaped all over.
Soak for 30 minutes (don’t worry if the water becomes colored; this is normal and won’t mean any loss of color post-wash).
Rinse well by running cool water through the item until the water is no longer soapy. Press the water out gently without wringing.
Lay your sweater flat on a towel in its natural shape. Roll up the sweater in the towel (like a sleeping bag) to remove excess water. Lay the item flat in its natural shape on a drying rack or a clean towel.
Remove lint, fuzz and hair with the cashmere brush. Spray all over with The Laundress New York for J.Crew cashmere spray to add a fresh scent and repel moths.
Fold to prevent stretching and place in a bag with a zip closure. Be sure to stay away from storage bags that are made of polyester or plastic—you want to store your cashmere in bags that are made of breathable cotton or linen.

Photography by Eric Helgas.

To shop our entire assortment of cashmere, including featherweight cashmere, click here. To shop all The Laundress New York for J.Crew products, click here.

© 2014 by J.Crew. All Images and materials are copyrighted by J.Crew unless otherwise noted.

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