#jcrewsmartsun

we love beaches. and surfing. and swimming. and lounging. sunburns? not so much. so this July (which is UV Safety Month) we’re asking you to instagram pics of how you’re covering up in the sun, from throwing on a rash guard to staying cool in the shade. here’s a little inspiration for you next sunny day photo op…
Shop our men’s, women’s, boy’s and girl’s swim assortments, including rash guards.

What to Pack For: A Beach Weekend in Greenport, Long Island

for J.Crew collaborators Quentin and Alia of beach-accessory line ArteMare, traveling to beautiful beaches is just part of the job (we know, we’re jealous too). we asked the duo, who often pop over to Long Island’s North Fork for the weekend, what’s topping their packing lists this summer.
What won’t you travel without?
QUENTIN: My wristwatch. It’s a stainless steel Tag Heuer that my parents gave me for my high school graduation. I guess you could say it’s vintage at this point!
ALIA: An oversize lightweight cashmere-and-cotton scarf.

Preferred travel companion?
QUENTIN: Mushu, my always-ready French bulldog.
ALIA: A well-versed local.
How do you guys keep busy in Greenport?
QUENTIN: Morning bike rides and sunset cocktails.
ALIA: Stopping at the farm stands, vineyards and antique shops that dot the road to Greenport. It’s a cliché, but the best part of the trip can be the journey—and that’s especially true when driving along Long Island’s North Fork.

Any local spots you could suggest to us?
QUENTIN: Hopping on the ferry to Sunset Beach Hotel on Shelter Island to watch the sunset and have dinner; Triangle Sea Sales in Greenport for unusual nautical salvage antiques; and Reddings Market on Shelter Island for fresh juice.
ALIA: Sang Lee Farms in Peconic for organic produce and picnic-basket essentials, as well as Braun Seafood in Cutchogue for amazing lobster boils and fresh seafood. And Lido boutique in Greenport has a great selection of items from the owners’ world travels.

You specialize in beach accessories—safe to say you get a lot of your inspiration from traveling?
QUENTIN: Absolutely. One of the great things about what we do is that traveling to beautiful beaches all over the world is a requirement. Every detail of what we experience is in some way reflected in the products we design.
1. Her own Granado Castanha do Brasil Body Butter
2. J.Crew midrise toothpick jean in white
3. Her own Delvaux clutch
4. Her own Apartamento magazine
5. Triple C™ for J.Crew bluCUBE portable speaker
6. J.Crew Maren cross-strap sandals
7. ArteMare beach racquets
8. Her own ArteMare carry-all beach towel



1. Soludos® for J.Crew espadrilles
2. His own Aesop Ginger Flight Therapy
3. J.Crew short-sleeve sweatshirt
4. His own Postalco notebook
5. Ray-Ban® Caravan® sunglasses


To shop our men’s and women’s summer collections, including the beach racquet set by ArteMare, click here and here.

Studio Tour: Cynthia Rowley®

as a New York–based fashion designer, mother of two, art collector and candy-shop owner, Cynthia Rowley is something of a modern-day Renaissance woman. (you know, if Renaissance women wore bonded neoprene leggings.) she’s also a die-hard surfer, so it’s no surprise that when she couldn’t find surf gear to wear out on the water in Montauk, she designed her own.
“I’m never not in a wetsuit,” says Cynthia of her time spent out in Montauk, where she has a weekend home with her husband, Bill Powers, and their daughters, Kit and Gigi. “You can wear a wetsuit to swim, for scuba diving, water sports. It’s great sun protection.”

Rowley, who has been surfing (or “trying to surf” as her husband jokes) for the past 14 years, says that the addition of swimsuits, rash guards and wetsuits to her apparel
collection was largely inspired by her own love of being on the water. “I love designing our swimwear so much that some days it’s all I want to do,” she says. “I definitely make a better designer than a surfer though.”
Every May, Cynthia takes her design team on a trip to the beach to get them on the water and familiarize them with what makes a good wetsuit. “Early on when we started designing wetsuits, some of the design team didn’t know things unique to surfing, like that
zippers need to be in the back or that there’s wax on the top of the board,” she says. For her collaboration with J.Crew, Cynthia took her classic neoprene wetsuit and created two colorways just for us. Little details like welded seams, side zips and a Velcro® back closure are carefully considered—and practical. “The wetsuit is cut high, so it feels a bit sexy,” she says. “It’s fashionable, but it’s also totally functional.”


Photography by Bryan Derballa.

To shop the Cynthia Rowley for J.Crew colorblock wetsuit, click here.

Zooming In: Life’s a Beach

in honor of the first weeks of summer, we chatted with Gray Malin, one of our favorite photographers, who captures sun-soaked beach life in Sydney. he gets many of his photos by hanging out of a helicopter—how’s that for some summer-adventure inspiration?
“I love the thrill of having the helicopter door open and feeling the wind whipping against my face, camera shaking. It’s a rush of energy when you see a moment and lean in to capture it while dangling 500 or more feet above your subject.”
“Of all the beaches I’ve shot in the world, Sydney is my favorite. Beautiful water, colorful sunbathers, white-sand beaches, crowds of swimmers, numerous surfers and a variety of beach landscapes—it’s my heaven!”
“This was a very cool moment that happened during my most recent flight over Sydney. A group of people were swimming quite far from the shore, so we began to hover while I zoomed in and studied the scene. Sure enough, there was a dolphin playing with the crowd.”
“I am a geometry whiz (though was awful at algebra) and, for me, the bird’s-eye perspective reduces everything to form, shape and repetition within the frame of my camera. Hexagonal beach umbrellas, rectangular loungers—it makes my mind race as though I am solving a geometric equation each time I compose an image.”



To see more of Gray Malin’s photographs, visit his website here.
To shop our summer collection, click here.

Meet…Alison Altomari
we couldn’t wait any longer for the sun (or warmer weather), so armed with Point Sur jeans, we headed to LA—the denim capital—to meet up with a few of our beach-loving counterparts. meet Alison Altomari, a food-blogging, olive-oil-making adventurer with a love of the outdoors.

Hometown & current home
Lawrenceville, New Jersey, and now, in the Franklin Hills of Los Angeles.

Food blogging, working at RTH, starting an olive-oil line, you sure are busy… Tell us more about what you’re up to these days.
It has been a really exciting time! I’ve joined the team at Summerland, an LA company that brings the farmers’ market to your front door. They’ve brought me on board to help source products and oversee the test kitchen. I help out with special projects at the incredibly inspirational RTH. Along with my fiancé, Jay Carroll, we are starting a food brand—the first product will be an extra-virgin California olive oil, which will launch this fall in time for the next harvest. And I’m always cooking and sharing photos and travel stories on À la Alison.

You love to travel—what trips are on the horizon?
New Orleans this month, Maine this summer, a motorcycle trip to Scotland’s Isle of Skye and weekend trips out to Joshua Tree whenever possible.


Your style, too, reflects your love of travel. Tell us about some of the pieces you wear from your trips.
1. The bag I carried during our shoot: a brown leather purse from Starnet in Mashiko, Japan
2. My favorite shoes: Cobra Rock boots from Marfa, Texas
3. My vintage Fred Harvey-style turquoise cuff from New Mexico

In the spirit of California, let’s play a little either-or: “California Girls” by the Beach Boys or “California Love” by Tupac?
“California Stars” by Billy Bragg & Wilco.

Fill in the blank: You know you live in LA when…
Your Uber tab is higher than your bar tab.

Since you’re a foodie, what are some restaurants that shouldn’t be missed in LA?
1. Breakfast at Sqirl in Silver Lake
2. Salt’s Cure in West Hollywood
3. Night + Market in West Hollywood



Photography by Bryan Derballa. Hair and makeup by Gabi Pascua for the Wall Group.

To learn more about just how Point Sur denim is made in downtown LA, click here. Then, shop our entire assortment of Point Sur jeans here.

Test Drive: Summer Beauty Essentials

let’s face it: come July, the most important thing is what’s in your beach bag. we asked three ladies in our office to give three of our summer essentials a whirl over the holiday weekend…
To shop these products, click here. Then get to the beach.

A Moment with…Eviana Hartman

we’ve known writer Eviana Hartman since her days as a fashion writer at Vogue
magazine and followed her as she went on to design an eco-friendly line called
Bodkin. for the time being, the New Yorker calls LA home and is at work on a
stylish eco blog that we know will be, like her, totally inspired and charming…
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Tell us about where you live in Los Angeles.
In a secret pocket of Echo Park, near Elysian Park. You have to drive up a hill through
three blind hairpin turns to get to our house.   

What place in LA reminds you of New York?
I’ve learned that it’s really apples and oranges. That said, the restaurant Canelé in
Atwater Village has a certain bustling, cramped charm that feels like the East Village.   

From 2008 to 2011, you designed a line of eco-conscious clothing called Bodkin.
You did it all 
yourself, right? Tell us a bit about that process.
It started on a whim and it was a wild ride. Having been a fashion writer and editor 

for years, I wanted to make organic and sustainable clothes that had a strong aesthetic point
of view and started experimenting without any sort of business plan. One thing led to
another, and in two years it was 40 styles a season in 40 stores.

I never had more than one employee and I had to learn about everything from scratch.
Since then, I’ve returned to writing but may bring the line back sooner
or later—stay tuned!

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What are some of your not-to-be-missed eco-friendly spots in LA?
Will Rogers State Park (Inspiration Point) is my favorite hike at the moment.

The Inn of the Seventh Ray is a weird, magical New Age organic restaurant next to a
creek in Topanga Canyon. It’s worth it for the experience alone.

Gjelina and Gjelina Take Away for delicious seasonal and local food in Venice. From a
sustainability standpoint, Venice is great because you can walk and bike everywhere.

The Rose Bowl and Pasadena City College flea markets for all sorts of old things.

The Detox Market on Beverly Boulevard for chic all-natural beauty and bath products.

Cosentino’s is a succulent nursery in Malibu. You can browse cacti of all shapes and
sizes while staring at the ocean across the road.

Photographs by Bryan Derballa
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To shop our entire selection of swimwear and rash guards, click here.

A Moment with… Apolis

since 2004, Shea and Raan Parton have been designing globally conscious,
stylish goods under the moniker Apolis. in addition to collaborating with them on
a pair of chambray swim trunks, we recently tracked down the always-on-the-go
bros for coffee in Southern California.
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You recently opened a new retail and common space in LA’s Arts District.
Tell us about that.
“Creating a venue that brings people together—through gallery exhibits, dinners, film
releases, new Apolis collection debuts and keynote speakers—has become a really
important part of our brand. We see retail being much more similar to the hospitality
industry and want to serve as a community center.”
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Tell us a bit about the collaboration on the chambray board shorts
that just hit our stores.

“After a couple of years of building a friendship with Frank Muytjens [J.Crew head of
men’s design] and Jamie Sabuda [J.Crew head of men’s branded partnerships], we
introduced them to a local manufacturing partner who has been the only domestic
factory making board shorts for California lifeguards over the past 30 years.”

Why chambray?
“We’re obsessed with the way indigo chambray ages and improves over time. This
5½-ounce Spanish chambray is super durable thanks to three-needle stitching.
This exact silhouette was previously created for California watermen in the 1960s.”
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We’ve got 24 hours in Southern California. What to do…?
— 7:00 AM —
“Wake up in Venice, California. Stay at the Venice Beach House. Deus motorcycle
shop will be open; swing by and grab an espresso, courtesy of our friends at Handsome
Coffee Roasters. (We dare you to ask their barista for sugar).

— 8:30 AM —
“Then head north to Malibu for some surfing. Depending on the direction of swell
and tide, there are a lot of options, from point breaks to beach breaks. If there are no waves,
Musch Trail in Topanga State Park is great for a quick hike.

— 11:00 AM —
“Head back south to Santa Monica to FarmShop in the Brentwood Country Mart for their
weekend brunch (they serve it till 2pm). We’re partial to the homemade pastrami and
eggs. Then grab a magazine at Unionmade, and you won’t be let down by ice cream
from Sweet Rose Creamery.

— 2:00 PM —
“Afterward, head east to midtown Los Angeles. Depending on what’s currently on
exhibit, you’ve got to visit one of LA’s world-renowned destinations for art
and architecture, either the Los Angeles County Museum of Art or the Getty.

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— 4:00 PM —
“Then, continue farther east toward the Arts District of Downtown Los Angeles, where
Apolis: Common Gallery is located. Make a quick stop at 3000 East Olympic Boulevard
to our favorite shrimp taco truck, Mariscos 4 Vientos, for a quick snack. (One to two
shrimp tacos will hold you over until dinner.)

— 5:00 PM —
“Nearby grab a card for your loved one from our neighbors at Poketo and be sure
to enjoy some Belgian fries, rattlesnake-and-rabbit sausage and craft beer from our
neighbor restaurant, Wurstküche.

— 7:00 PM —
If you’re up for dessert, head across the street to Pie Hole and, please, get a slice of
their homemade chocolate crostata with a scoop of their vanilla bean ice cream.
If you’re too full for dessert and just need some caffeine to get you back to Venice,
just two blocks away is the flagship espresso bar and roasting location of
Handsome Coffee.”

Photography by Bryan Derballa

Get ready for the beach and shop our Apolis swim trunks here.

© 2014 by J.Crew. All Images and materials are copyrighted by J.Crew unless otherwise noted.

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