with wedding season fast approaching, we headed to the much-warmer West Coast and stopped by Los Angeles-based Sugar Paper’s letterpress and design studio for a closer look at the story behind our latest collaboration.
At Sugar Paper, stationery is made daily on antique letterpress machines (each press has its own unique history and even a name). The process is very time intensive because each piece of paper is hand-fed into the machine one at a time, leaving an impression you can see and feel. “No modern technology can replicate it,” says cofounder Jamie. “The imperfection is the beauty of letterpress.”
THE RIGHT NOTE
Founders Jamie and Chelsea both started out in graphic design, but it was their shared love of beautiful handwritten notes that brought them together. After struggling to find stationery that didn’t feel too stuffy, they decided to bring the traditional mode of communication into the modern day by creating their own line of simple paper products. And the name? “It perfectly embodies what we create,” they explain. “It’s social stationery that feels like a treat.”
IT TAKES TWO
“When a collaboration feels easy, you know it’s a good fit,” says the pair on their partnership with J.Crew. Using a pared-down color palette of black, pale pink and gold, as well as incorporating details like scalloped edges and tiny polka dots and custom lettering as seen on the Mr. and Mrs. card, the assortment feels just right for a J.Crew bride. And what is their favorite piece in the collection? “We’ve wanted to make a wedding planner for a long time, so when the team gave us the green light, we were thrilled.”
Courtesy of Diana Relth.
Photography by Ken Tisuthiwongse.
To shop the entire exclusive Sugar Paper collection, click here