Hong Kong, we’re officially here—and we brought treats! we’re celebrating our new store opening all week long with special trucks offering sweets, photo booths, balloons and more in the ifc mall oval atrium. here’s some of the fun in store…
Our four fabulous trucks: the flower truck, fun truck, treat truck and smile truck.
The treat truck serves juice from 1–3pm and popsicles from 4–7pm.
Flower power: we’re giving complimentary bouquets of blooms at the flower truck with your in-store purchase.
Bottled deliciousness from Hong Kong juicery BE-JUICED (available at the treat truck).
In the mood for a different type of flower? Our balloon artist can make you one at the fun truck from 2–7pm.
Pick up a tote bag made just for us with a map of cool spots in Hong Kong.
Popsicles “worth the brain freeze.”
One of our littlest customers snacks on his popsicle.
Erin Ozer started this small stationery and gift-wrapping company out of her apartment in Gowanus, Brooklyn, with just an IKEA countertop in her living room. Now with a slightly bigger studio space nearby and a growing business, she boxed up her latest assortment for J.Crew as we paid her a visit one afternoon.
Erin, photographed in her Gowanus workspace, wears a Collection cashmere sweatshirt in heather acorn.
Fit to Be Tied
After having her first son, Erin left her job at Columbia University and wanted to pick up a project that she could do out of her apartment and that would keep her busy. “When I was thinking about what kind of business to start, I found myself more interested in the packaging—the tags, twine and paper,” she says. After identifying a hole in the market for bundles, she started Knot & Bow with simple tools for gift wrapping: kraft paper tags, heart-shaped stickers, bakers’ twine. The line has since expanded to include cheeky engraved pencils and confetti bombs, and the brand will soon introduce printed wrapping paper.
That’s a Wrap
“While I spend much of the day behind a computer, I love taking a break and assembling products when I can,” she says. As for the neon tags that J.Crew is carrying, Erin spends time dreaming up many uses for them: “They’re cute tied around Mason jars, or around the handle of a basket, to organize. We’ve used them as place cards too. Around the holidays, I love them tied to simply wrapped baked goods.”
The crew puts one of Knot & Bow’s confetti bombs to the test.
(Erin, center; husband Chris, left; and colleague Whitney, right.)
why send a thank-you text when you can send a good old-fashioned thank-you note? the novelty alone will ensure you receive another invitation (or gift) next year.
For the holidays, we teamed up with venerable Massachusetts-based stationer Crane & Co. to create our own assortment of holiday notes. Our designer illustrated a chic selection of stylish women for our sketch note card set, and our greeting card set includes sentiments for every occasion, including Thank You, Thinking of You, Bon Voyage and our favorite, XOXO.
Shop our selection of Crane & Co. for J.Crew note cards here.