First stop: The Men’s Shop at the Liquor Store. Meet Bret, our downtowner:Good morning!
Morning! How’s it going?Great. I love that bike—what is it?
It started life as a Schwinn actually, but I’ve customized pretty much everything. The green paint job is Kelly “Candy Paint”—I had it done at a place that usually does custom cars.And is this your typical uniform? Sweater and chinos?
I find myself wearing a slim-fit chino probably three to four times a week. I don’t always wear a sweater, but I do think some sort of third piece is important to look like you actually got dressed today.What does your hat say?
It’s says “New York Cosmos.” Staple Design made them.Do you know those guys?
I used to sell my T-shirt line out of their store, Reed Space, on Orchard Street. As for the Cosmos themselves, yes, I do consider Pelé a friend.This is a cool neighborhood—do most of your customers live around here?
About half live within a few blocks of here; the other half lives in Tokyo.Do you have a favorite cardigan-wearing icon?
Next stop: The Men’s Shop at Madison Avenue. Meet Andrew, our uptowner:Good morning, sir.
Good morning—welcome to Madison Avenue!Thank you. I like your tie. Do you wear one every day?
I try to mix it up with a bow tie every now and then. And occasionally I’ll drop the tie altogether and just wear dark selvedge denim with a shirt and blazer. But without a tie, the pocket square is a must! Is this a typical day for you, outfit-wise?
It’s definitely one of my go-to styles. I love color and you’ll find me in my red, sun-faded
urban slim-fit chinos lot. If I’m not wearing my blazer, I’ll throw my cardigan over my shoulders
to complete the look. How many cardigans do you own?
Oooh, I have a lot of them. Cotton, wool, cashmere…a cardigan works with so many outfits! How would you describe your typical customer’s style?
Well dressed and classic, but always looking for something new. Do you have a favorite cardigan-wearing icon?
Steve McQueen and Paul Newman always looked good in cardigans, and I think they both could show off the dressed-up side and the casual side of the cardigan. Thanks chatting with us—before we go, can you tell us where to get a coffee around here?
I usually run across the street and grab a coffee from Nectar Café. Or E.A.T. between 80th and 81st Streets on Madison Avenue always has something. Feeling inspired to style our cardigan your own way? Check it out at jcrew.com.