Something you’ll find on almost every one of our inspiration boards is an image of one of set designer Shona Heath’s fantastical creations (she made her name working with photographer Tim Walker for Vogue). When it came to designing a temporary storefront for our new London flagship, we couldn’t think of a more perfect person to ask. Luckily for us, she said yes. Inspired by iconic images from British pop culture, the installation of beautifully crafted taxis suspended above bustling Regent Street officially unveils this Friday. Here, we go behind the scenes in Shona’s studio…
Photography by Kasia Bobula.
Follow our collaboration with artist Shona Heath on Instagram and Twitter @jcrew with #jcrewxshona.
Stay tuned for even more news about our Regent Street store.