For the visual displays that appear inside specialty shop Lane Crawford, our head of creative services, Ruth, was inspired by a toile-style wallpaper she’d first seen inside the historic building at 50 Hudson Street (now the J.Crew Ludlow Shop) in New York’s Tribeca neighborhood. From there, the design team riffed on the idea and decided to create a life-size cityscape inspired by J.Crew flagships throughout Manhattan to serve as a fanciful backdrop for the clothing on display.
The store design team, which includes Brandon and his assistant, Ellie, created the initial miniature renderings (which remind us of the dioramas we created in grade school) using reference images of the storefronts and architectural blueprints. Brandon and Ellie then turned their workspace into an artist’s studio, spending several weeks filling in the illustrations—which were anywhere from 6 to 9½ feet tall—by hand, using watercolor paint.
—FLORA AND FAUNA—
As part of the display, Ellie collaborated with artist Rebekah Maysles to create spot illustrations of various plants and animals one may encounter in Manhattan, including mice. (“But cute ones!” Ellie insisted.)
Ruth, Brandon and Ellie traveled to Hong Kong in advance of the opening of J.Crew at Lane Crawford to install the larger-than-life displays, which were shipped over in gigantic crates, to outfit the 2,700-square-foot retail space. The team worked through the night to ensure the display was properly placed to create a playful cityscape effect reminiscent of the Manhattan skyline.
Must-haves of the Season…
2. I’m totally obsessed with the Dries Van Noten dragon jacket.
3. A Haider Ackermann elongated jersey knit pencil skirt with killer pointed stilettos.
4. Dannijo’s metal collar necklace, which I’ll pair with everything from a T-shirt to a sweater.
Must-sees, Must-dos in Hong Kong…
1. Go to Shek O, located in a sleepy beach village, for Thai food. It’s a hidden gem.
2. Even Hong Kong has a surf culture. For the best wakeboarding, head to Big Wave Bay.
3. For shopping, visit the Jade Market, where you’ll find great-priced pieces.
Everyone should have a signature piece. Mine is a biker or tuxedo jacket. Your forever go-to item will become the pivotal piece in your closet that you can build your wardrobe around. Style shouldn’t be about making sure you have every trend of the season checked off to be deemed relevant!