This Week’s Discovery

the Madewell Storyteller Scarf
You might have heard how in love we are with Madewell here at J.Crew. Quick style backstory: Madewell started in 1937 as a denim brand, and now, besides being jeans makers, they’re our go-to for easy dresses, indigo tees and cool scarves. Here’s something new that’s making a cameo in our closets this summer. On a weekend trip to Los Angeles, Joyce, one of Madewell’s accessories designers, snapped an iPhone picture of a few palm trees against the azure California sky. She brought the image back to her fellow designer, Nichole, who hand collaged a turn-of-the-century map of LA over it. “We found this vintage atlas with all these amazing maps,” says Nichole. “The simple typography adds a nice graphic element over the vibrant blues of the snapshot.” The final product is a truly unique scarf worth building an entire outfit around.
A snapshot of Nichole’s sketchbook—and a peek at how it all came together.

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