for Gun and Martina, the charming mother-daughter duo behind the beauty line FACE Stockholm, the business of mixing color is a nonstop, keeling-over-with-laughter family affair. we spent the day in upstate New York, where the pair gave us a sneak peek of their creative space—a recently converted “brand barn” located on Gun’s property—and invited us to try on all the lipstick colors our hearts desired…
“We’ll produce 160 colors every season,” explains Gun, who is rarely seen without 10 to 20 swipes of lipstick on her hands and arms. “I don’t look at the numbers or sales figures, I just pick the colors I like.” (Gun’s favorite lipstick is a matte red—she likes FACE Stockholm’s Matte Desert and Seduction.) “Color inspiration comes from everywhere,” she explains. Swatches of grosgrain ribbon sent to the lab will become eye shadows, and heaps of necklaces brought back from India may inspire future lip colors. Martina is quick to chime in on their creative process: “Gun creates, and I edit. My mom will bring 60 things to the table and I have to say no, no, no.” Sometimes Martina’s little girl, Nikita, gets involved in color testing. “She loves pink,” says Martina. “I think it must skip a generation.”
Martina On Gun
“It’s hard to get my mom out of black—I’ve never spotted her wearing anything flowery. She’s always in pants, a jacket, classic black eyewear. She loves clean lines. But there’s always a splash of color in the form of a red lip. My mom is an artist, and it’s an inspiration to be around her.”Crew Love
“I wouldn’t be dressed at all if it weren’t for Erin, one of your Very Personal Stylists,” confesses Martina, who had unabashedly paired jeans with our Collection shimmer sequin cami
for the afternoon of our shoot. But the collaboration started with a phone call from the J.Crew office to the duo in 2011. “It’s so great to work with such creative and like-minded people,” Martina says. Each season, Gun and Martina produce a few lip and nail colors inspired by the palette in our Style Guide shoots exclusively for us.
Photography by Bryan Derballa.
Shop our entire collection of FACE Stockholm for J.Crew makeup here