we met with Georgia and Jacob, the parents behind the New Zealand–based line
of adorable organic baby clothes, to talk inspiration, natural materials and their
obsession with stripes (which, of course, we happen to share)…
Tell us why you decided to start Nature Baby.
When we had our first child, we fell in love with the idea that we could make
beautiful and pure products for our baby—and that other people would want them
for their kids too.
What was the first product you made?
That’s going back a while! Most likely an organic cotton kimono bodysuit or an
organic merino wool baby jumper. Back when we began, organic textiles were just
beginning, so we would have to call up farms to see who was growing the raw
product. Then we had to take it through all the processes ourselves, via mills and
knitters, to create the final fabric.
What’s been your proudest moment so far?
Walking down the street in New York and seeing a baby wearing our stripe booties
We love that people get what we are into, no matter where they are.What’s an average day like for you?
It usually starts with walking our dog, Maggie, then getting the kids off to school,
followed by visiting our stores in Auckland and finally heading into the office.
We always have new samples coming through, so we have to choose colors, do fittings
and refine the designs. What we do is all in the details!How would you describe the Nature Baby for J.Crew collection in
Seaside, horizons and purity.
Shop all Nature Baby here