Girls We Know: Saada Ahmed

From the eclectic daytime brunches she co-hosts on the Lower East Side to the small creative agency she launched with friends, we like Saada’s style—and her entrepreneurial spirit. Read more here.

Girls We Know: Saada Ahmed
From the eclectic daytime brunches she co-hosts on the Lower East Side to the small creative agency she launched with friends, we like Saada’s style—and her entrepreneurial spirit. Read more here. Girls We Know: Saada Ahmed
From the eclectic daytime brunches she co-hosts on the Lower East Side to the small creative agency she launched with friends, we like Saada’s style—and her entrepreneurial spirit. Read more here.
Girls We Know: Saada Ahmed
From the eclectic daytime brunches she co-hosts on the Lower East Side to the small creative agency she launched with friends, we like Saada’s style—and her entrepreneurial spirit. Read more here. Girls We Know: Saada Ahmed
From the eclectic daytime brunches she co-hosts on the Lower East Side to the small creative agency she launched with friends, we like Saada’s style—and her entrepreneurial spirit. Read more here.

Girls We Know: Daphne Javitch

Meet Daphne Javitch, designer of TEN Undies. We like this lady’s style. Read more here.

Girls We Know: Daphne Javitch
Meet Daphne Javitch, designer of TEN Undies. We like this lady’s style. Read more here. Girls We Know: Daphne Javitch
Meet Daphne Javitch, designer of TEN Undies. We like this lady’s style. Read more here.
Girls We Know: Daphne Javitch
Meet Daphne Javitch, designer of TEN Undies. We like this lady’s style. Read more here. Girls We Know: Daphne Javitch
Meet Daphne Javitch, designer of TEN Undies. We like this lady’s style. Read more here.

Test-drive:
The Crosby Suit

We enlisted the men of the New York Knights rugby team to try out our new suit. Meet the team.

Test-drive: The Crosby Suit
We enlisted the men of the New York Knights rugby team to try out our new suit. Meet the team. Test-drive: The Crosby Suit
We enlisted the men of the New York Knights rugby team to try out our new suit. Meet the team.
Test-drive: The Crosby Suit
We enlisted the men of the New York Knights rugby team to try out our new suit. Meet the team. Test-drive: The Crosby Suit
We enlisted the men of the New York Knights rugby team to try out our new suit. Meet the team.

Up Close: Tomboy Dressing with Designer Demy Lee

new York-based designer (and recent Discovered featured subject) Demy Lee’s collection strikes the balance between elegant and slouchy cool. our stylist Gayle used some of her pieces in our latest J.Crew Collection shoot and, here, shares a few of her favorites.
Our stylist Gayle mixed in Demy Lee’s modern, minimalist designs with the other pieces from J.Crew for our latest Collection shoot. Here, the model wears the Demylee™ Aliz pant with a Collection cashmere boyfriend sweater and women’s Ludlow blazer in Italian wool flannel.
To shop our selection of Demylee, click here. To explore J.Crew Collection, click here.

Studio Tour: Catbird™

in certain jewelry-obsessed circles, Catbird’s Rony Vardi is known as the authority on the art of the ring stack. we checked in with the Williamsburg shop owner and newest J.Crew fine-jewelry collaborator to find out how she got her start.
Rony wears her own Saint James® for J.Crew slouchy tee and her own stack of Catbird rings.


BROOKLYN MADE
Before Rony Vardi opened Catbird on Williamsburg’s Metropolitan Avenue in 2004 (the shop has since moved to Bedford Avenue), she was like any other twentysomething, bouncing around between jobs—working as a seamstress and then as a graphic designer. “I knew I eventually wanted to work for myself and had this idea of an ongoing creative project that would take shape over time,” she says. When a retail space opened up in her neighborhood she took it as a sign. “I think Williamsburg’s energy is still its biggest appeal, and there has always been a strong entrepreneurial spirit,” she explains. Now, Catbird has a team of 30 employees (and counting) and a three-room office space, which includes a full jewelry studio, right near the Williamsburg Bridge in addition to its stand-alone boutique.
Clockwise from top: Rony wears a Catbird 14k gold ballerina earring, a diamond elfin stud and dot earrings; Threadbare stacking rings; Catbird created this 14k gold Lovecat ring (“We first made it as a pinky ring for Jenna,” says Rony) and a pair of Les Petites earrings just for J.Crew; she pairs a personal piece with the Catbird long changeling necklace.
PIECE BY PIECE
At Catbird’s storefront, the vitrines of jewelry remain the shop’s biggest draw. “When we first started, we had one woman who made us a few bands from home. Now we have 17 full-time jewelry designers,” says Rony. The process is wholly collaborative too. Some designs start with a wax carving or sketch. Designs aren’t introduced seasonally but instead when the team comes up with something they really like. Case in point: The idea for one of their best sellers, the ultrathin Threadbare ring, came from her buyer, Leigh Plessner. “The idea was this little wisp of gold that would become an instant keepsake,” says Rony. “We love picturing little girls being given their mom’s Catbird stacks years from now.”
Photography by Bryan Derballa. Makeup by Imane Fiocchi and hair by Melisande Page, both for Beauty Exchange NYC.

To shop the entire Catbird assortment, click here. To explore all of J.Crew’s fine jewelry,
click here.

Behind the Scenes: In Full Bloom

we love it when things come full circle: our set director Tracy began painting after being inspired by the flowers she handpicks for our weddings & parties shoots. so, it was only a matter of time before we featured her signature floral paintings in one of our own shoots—this time, as a backdrop in our latest Style Guide.
Behind the scenes photography by Bryan Derballa.

To read about our afternoon spent in Tracy’s Williamsburg studio, click here. Last spring we went flower shopping with Tracy. See more from our visit here.

To shop our weddings & parties collection, click here.

#jcrewsmartsun

in honor of UV Safety Month we’re celebrating all things beach. enter, the free newspaper, The Usual, billed as a “love letter to Montauk” and one of our favorite beach reads. we teamed up with cofounders Yasha Wallin and Emily Anderson for their latest issue, giving these avid surfers some of our latest J.Crew swim to test-drive for their weekends out East. here’s a peek at what they’ve been up to…
Photography by Forest Woodward.

To find out where to pick up your own free copy of The Usual, click here. To learn more about UV Safety Month and our #jcrewsmartsun partnership, click here.

Shop our women’s, men’s, girls’ and boys’ swim assortments, including rash guards.

Studio Tour: Jennifer Fisher

former LA-based stylist, Jennifer Fisher’s jewelry collection was born out of an unfruitful search for a necklace to commemorate the birth of her son, Shane. we visited the designer in her SoHo studio early one morning for our own lesson in layering.

LUCKY CHARMS
During her childhood, Jennifer Fisher’s parents would return from their travels with bracelet charms for her as a reminder of their adventures. After the birth of her first son Shane she had trouble finding something similarly symbolic. So she asked a local jeweler to make a dog tag with Shane’s name on it. “It was an instant conversation piece,” she says of the tag, which she wore on a long gold chain. “People began asking me to create custom ones. From there, the business was born.”

CONVERSATION STARTER
For her fine jewelry collaboration with J.Crew, Jennifer and our team selected 10-karat charms like a lock and key, lightening bolt, a jagged star (an exclusive she created just for us), dog tags with the words like “love” or “dream” as well as a selection of initials. The assortment is meant to mixed and matched. “I love the idea that you can make your necklace feel dainty or heavy, simple or eclectic depending on your style,” she says.


Photography by Bryan Derballa. Makeup by Imane Fiocchi for Beauty Exchange NYC, hair by Jessica Gillin.

To shop our entire collection of Jennifer Fisher® for J.Crew, click here.

Out & About with Outdoor Voices™

we’re firm believers that good-looking gear will motivate us to get up for a 6:30am run. we met up with Tyler Haney, the founder of Outdoor Voices, for a quick tour of her Flatiron studio and then some sweat-inducing yoga moves out in Central Park.
Tyler, photographed in Central Park, wears an Outdoor Voices hoodie in heather ash grey
and leggings in black.


When Outdoor Voices founder Tyler Haney graduated from design school in New York, she found that she was still looking for a line of activewear that she really loved. “I’m a jogger, swimmer and yoga-er so I certainly wanted performance fabrics but also simple and elegant designs,” explains the Colorado native. And so Outdoor Voices was born, an easy-to-wear line that uses the best technical fabrics in the business but also channels the unique tastes of its founders—pared-down illustrations of dancers, abstract paintings of swimmers and even energy crystals. “Our main inspiration is the body and the many beautiful shapes it can make,” says Tyler.


At the heart of Outdoor Voices is a belief in the importance of getting, well, outdoors—so we asked Tyler to invite a couple of her friends (her business partner Andrew Parietti, Naomi Shon, a photographer, and Chuck Grant, who recently received her yoga teacher certificate) to do a little impromptu yoga in Central Park. “I’m all about fitness and sociability,” explains Tyler. “At OV we always say ‘Doing things is better than not doing things.’” In fact, it’s her friends who test the clothing and give feedback based on the needs of their own active lifestyles. “We always encourage bending, folding, jumping, extending, twirling,” she says.
“Anything that looks cool (and feels great) goes.”


Special thanks to Tyler Haney, Andrew Parietti, Naomi Shon and Chuck Grant.

Photography by Bryan Derballa. Makeup by Imane Fiocchi and hair and grooming by Melisande Page, both for Beauty Exchange NYC.

To shop our entire assortment of Outdoor Voices™, click here.

© 2014 by J.Crew. All Images and materials are copyrighted by J.Crew unless otherwise noted.

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