in honor of UV Safety Month we’re celebrating all things beach. enter, the free newspaper, The Usual, billed as a “love letter to Montauk” and one of our favorite beach reads. we teamed up with cofounders Yasha Wallin and Emily Anderson for their latest issue, giving these avid surfers some of our latest J.Crew swim to test-drive for their weekends out East. here’s a peek at what they’ve been up to…
Photography by Forest Woodward.

To find out where to pick up your own free copy of The Usual, click here. To learn more about UV Safety Month and our #jcrewsmartsun partnership, click here.

Shop our women’s, men’s, girls’ and boys’ swim assortments, including rash guards.


we love beaches. and surfing. and swimming. and lounging. sunburns? not so much. so this July (which is UV Safety Month) we’re asking you to instagram pics of how you’re covering up in the sun, from throwing on a rash guard to staying cool in the shade. here’s a little inspiration for you next sunny day photo op…
Shop our men’s, women’s, boy’s and girl’s swim assortments, including rash guards.

Studio Tour: Cynthia Rowley®

as a New York–based fashion designer, mother of two, art collector and candy-shop owner, Cynthia Rowley is something of a modern-day Renaissance woman. (you know, if Renaissance women wore bonded neoprene leggings.) she’s also a die-hard surfer, so it’s no surprise that when she couldn’t find surf gear to wear out on the water in Montauk, she designed her own.
“I’m never not in a wetsuit,” says Cynthia of her time spent out in Montauk, where she has a weekend home with her husband, Bill Powers, and their daughters, Kit and Gigi. “You can wear a wetsuit to swim, for scuba diving, water sports. It’s great sun protection.”

Rowley, who has been surfing (or “trying to surf” as her husband jokes) for the past 14 years, says that the addition of swimsuits, rash guards and wetsuits to her apparel
collection was largely inspired by her own love of being on the water. “I love designing our swimwear so much that some days it’s all I want to do,” she says. “I definitely make a better designer than a surfer though.”
Every May, Cynthia takes her design team on a trip to the beach to get them on the water and familiarize them with what makes a good wetsuit. “Early on when we started designing wetsuits, some of the design team didn’t know things unique to surfing, like that
zippers need to be in the back or that there’s wax on the top of the board,” she says. For her collaboration with J.Crew, Cynthia took her classic neoprene wetsuit and created two colorways just for us. Little details like welded seams, side zips and a Velcro® back closure are carefully considered—and practical. “The wetsuit is cut high, so it feels a bit sexy,” she says. “It’s fashionable, but it’s also totally functional.”

Photography by Bryan Derballa.

To shop the Cynthia Rowley for J.Crew colorblock wetsuit, click here.

we loved so many of the 3,000-plus submissions on Instagram with the hashtag #jcrewdenim that it was hard to choose our favorites. Jenna and the team narrowed it down to the top three that really inspired—and even surprised—us. (surfing in jeans? nicely done!)

To shop our newest assortment of J.Crew denim, click here.

A Moment with… Apolis

since 2004, Shea and Raan Parton have been designing globally conscious,
stylish goods under the moniker Apolis. in addition to collaborating with them on
a pair of chambray swim trunks, we recently tracked down the always-on-the-go
bros for coffee in Southern California.
You recently opened a new retail and common space in LA’s Arts District.
Tell us about that.
“Creating a venue that brings people together—through gallery exhibits, dinners, film
releases, new Apolis collection debuts and keynote speakers—has become a really
important part of our brand. We see retail being much more similar to the hospitality
industry and want to serve as a community center.”
Tell us a bit about the collaboration on the chambray board shorts
that just hit our stores.

“After a couple of years of building a friendship with Frank Muytjens [J.Crew head of
men’s design] and Jamie Sabuda [J.Crew head of men’s branded partnerships], we
introduced them to a local manufacturing partner who has been the only domestic
factory making board shorts for California lifeguards over the past 30 years.”

Why chambray?
“We’re obsessed with the way indigo chambray ages and improves over time. This
5½-ounce Spanish chambray is super durable thanks to three-needle stitching.
This exact silhouette was previously created for California watermen in the 1960s.”

We’ve got 24 hours in Southern California. What to do…?
— 7:00 AM —
“Wake up in Venice, California. Stay at the Venice Beach House. Deus motorcycle
shop will be open; swing by and grab an espresso, courtesy of our friends at Handsome
Coffee Roasters. (We dare you to ask their barista for sugar).

— 8:30 AM —
“Then head north to Malibu for some surfing. Depending on the direction of swell
and tide, there are a lot of options, from point breaks to beach breaks. If there are no waves,
Musch Trail in Topanga State Park is great for a quick hike.

— 11:00 AM —
“Head back south to Santa Monica to FarmShop in the Brentwood Country Mart for their
weekend brunch (they serve it till 2pm). We’re partial to the homemade pastrami and
eggs. Then grab a magazine at Unionmade, and you won’t be let down by ice cream
from Sweet Rose Creamery.

— 2:00 PM —
“Afterward, head east to midtown Los Angeles. Depending on what’s currently on
exhibit, you’ve got to visit one of LA’s world-renowned destinations for art
and architecture, either the Los Angeles County Museum of Art or the Getty.

— 4:00 PM —
“Then, continue farther east toward the Arts District of Downtown Los Angeles, where
Apolis: Common Gallery is located. Make a quick stop at 3000 East Olympic Boulevard
to our favorite shrimp taco truck, Mariscos 4 Vientos, for a quick snack. (One to two
shrimp tacos will hold you over until dinner.)

— 5:00 PM —
“Nearby grab a card for your loved one from our neighbors at Poketo and be sure
to enjoy some Belgian fries, rattlesnake-and-rabbit sausage and craft beer from our
neighbor restaurant, Wurstküche.

— 7:00 PM —
If you’re up for dessert, head across the street to Pie Hole and, please, get a slice of
their homemade chocolate crostata with a scoop of their vanilla bean ice cream.
If you’re too full for dessert and just need some caffeine to get you back to Venice,
just two blocks away is the flagship espresso bar and roasting location of
Handsome Coffee.”

Photography by Bryan Derballa

Get ready for the beach and shop our Apolis swim trunks here.

Gift Shopping with Michael Saiger of Miansai®

on the hunt for the perfect present? we asked one of our In Good Company
partners Michael Saiger of Miansai what he’s checking off his list
(and where he’ll catch his next wave) this holiday season.
Shop our 101 Gift Ideas here.

© 2014 by J.Crew. All Images and materials are copyrighted by J.Crew unless otherwise noted.

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