a weddings & parties shoot warrants flowers—lots of them. we tagged along with our set designer
Tracy on a recent trip to New York City’s flower district (the inspiration for this month’s shoot) to learn just why you shouldn’t arrive at the market later than 7am and why Tracy never travels without her pink gardening clippers…
IN FULL BLOOM
“I’ve been coming to Dutch Flower and G. Page for the past 11 years. Dutch Flower has this incredible mix of wildflowers and filler flowers, and Chris, the owner, always places special orders for us,” says Tracy, who has been prop styling our Style Guide shoots for more than 10 years. “Walking through the flower district, it’s so easy to pull together a palette because of the way all the flowers are arranged on racks or in tubs on the floor. Right now, I’ve got my eye on the cherry blossoms and magnolias that are blooming like crazy—they remind me of cotton candy.”
EARLY RISER
The market keeps different hours from most businesses: It opens early, like 5am, and gets all cleaned out before noon. “Sometimes it’ll get in a rare batch of, say, Japanese peonies, but there’s a limited amount, so you want to grab those before they’re gone,” says Tracy. “I never travel anywhere without my pink gardening clippers.”
PETAL PUSHERS
For this particular story, Tracy was inspired by the industrial baker’s racks overflowing with flowers she’d seen on her monthly visits to the flower district. For the shoot, Tracy and her assistant Brian brought in more than 200 bunches for each spread. “We used anemones in each shot, then added peonies, garden roses, hydrangeas and ranunculus to make each rack look really full,” she says. “We even used carnations to fill some of the racks. People don’t know this, but carnations actually hold light beautifully when you shoot them.”
FREEZE FRAME “I’m still new to
Instagram, but it has become a really organic part of my creative process. (I’m constantly taking photos with my iPhone while propping.) At first I’d only Instagram still lifes in my apartment or my paintings, but I’ve since broken out, and now I’ll Instagram whatever catches my eye. Flowers are a common thread in my feed.”
DIFFERENT STROKES
“I’m a painter by trade, so I know color and light well. That, combined with the new interpretation of pairing colors together in our office, makes for an inspiring starting point,” says Tracy, who admits she has no formal knowledge of floral design. “Slowly over time I’ve worked with the team to develop our very own look and feel—it’s much looser now.”
Photography by Bryan Derballa
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